BUNKA TEA NEW BOX PACKAGING
Bunkatea experiences embodies in a strong culture of food, art & tradition with shared similarities across the regions. the most widely consumed food and beverage items used daily by the household. Bunkatea was formed to capture and introduce East African blend GalabTEA is more than just a beverage; it is a vessel that connects you to the enchanting cultures of East Africa.
This case study examines the successful resolution of a packaging issue for a strong tea product. The problem, as highlighted in a customer review, was related to scent leakage and potential mess during the use of the existing packaging. The solution involved the development and implementation of a box packaging design for the strong tea.
The original packaging was described as simple but effective, yet it had limitations. Customers expressed concerns about the scent leaking from the packaging near the zipper, raising questions about the airtightness of the existing packaging. Furthermore, users mentioned that if they removed the tea bag too early, it would lead to a mess, impacting their overall tea-drinking experience.
Proposed Solution:
Box Packaging Design
Design and Development:
A box packaging design was proposed as the solution to address the aforementioned issues. This new packaging design aimed to enhance several aspects of the tea-drinking experience.
A box packaging design was proposed as the solution to address the aforementioned issues. This new packaging design aimed to enhance several aspects of the tea-drinking experience.
Customer Feedback:
After the introduction of the box packaging, customer feedback was actively monitored. Feedback was collected through various channels, including surveys, social media, and direct customer interactions, to assess the effectiveness of the new packaging solution.
Conclusion:
The introduction of the box packaging design for the strong tea product successfully resolved the issues related to scent leakage and mess during brewing, as highlighted in the customer review. This solution not only enhanced airtightness and prevented mess but also provided a platform for effective branding and customer communication.
The introduction of the box packaging design for the strong tea product successfully resolved the issues related to scent leakage and mess during brewing, as highlighted in the customer review. This solution not only enhanced airtightness and prevented mess but also provided a platform for effective branding and customer communication.
Through careful implementation and quality control, the box packaging design not only addressed the problems but also improved the overall customer experience. Customer feedback was essential in validating the success of this solution, highlighting the importance of listening to customer concerns and continuously striving for product improvement.
